#1 in Eagle Rock*
15 homes.
$39 million.
One zip code.
Twelve months, fifteen closings, all of them in 90041 — from a nationally ranked broker who lives here. Nobody sold more Eagle Rock than we did.
*By closed sales volume in ZIP 90041, Oct. 2025 – Oct. 2026, per TheMLS closed-sale data. Sale-to-list covers the eight Keyes single-family listings sold on the MLS; the 2110 Hill Dr estate, a $5M+ outlier, is excluded. Volume counts each side represented; 2110 Hill Dr counts for buyer and seller.
Every sale, last 12 months
Full stories with photos| Address | Sold for | Our side | Closed | MLS # |
|---|---|---|---|---|
| 4720 Vincent Ave | $2,200,000 | Buyer | Oct 2026 | BB26199062 |
| 5127 Mt. Helena Ave | $2,585,000 | Buyer | Oct 2026 | 26997023 |
| 1500 Hill Dr | $1,850,000 | Seller · +$250K over asking | Sep 2026 | 26873569 |
| 2130 Addison Way | $2,350,000 | Buyer | Aug 2026 | 26856773 |
| 2317 Hill Dr | $2,400,000 | Seller · 120% of asking | Aug 2026 | 26855467 |
| 2110 Hill Dr | $5,345,000 | Buyer & Seller | Jul 2026 | 26674083 |
| 1179 Kipling Ave | $1,475,000 | Seller | Jul 2026 | 26643177 |
| 1337 Neola St | $1,220,000 | Seller | Jun 2026 | 26836379 |
| 1144–1148 Rockdale Ave | $1,435,000 | Seller · +$135K over asking | Jun 2026 | 26831139 |
| 5163 Loleta Ave | $2,542,500 | Seller · 116% of asking | May 2026 | 26707703 |
| 5231 Loleta Ave | $1,460,000 | Buyer & Seller | Apr 2026 | 26645073 |
| 5136 N. Maywood Ave | $2,000,000 | Seller · Off-market | Jan 2026 | Off-market · 26645597 |
| 2130 Addison Way | $1,350,000 | Seller · 112.5% of asking | Jan 2026 | 25623393 |
| 5146 N. Maywood Ave | $2,765,000 | Seller · Off-market | Dec 2025 | Off-market · 25630949 |
| 1691 Hill Dr | $2,800,000 | Buyer | Nov 2025 | 25604887 |
In escrow now: 4901 El Canto Dr and 1202 Kipling Ave. MLS numbers are TheMLS (CLAW) or CRMLS listing IDs; off-market sales were never listed for sale; their MLS records were entered after closing for comp purposes. Verify any sale with the number shown.
Brad Keyes
Founder & managing broker. Real estate attorney. Investor and developer. Eagle Rock resident.
Brad has been living and investing in Eagle Rock for a decade and a half — his home, the Keyes office on Colorado Boulevard, and a mixed-use building on Eagle Rock Boulevard are all in 90041. When he prices your house, he has skin in the same game.
He’s been a licensed California broker for 17 years with more than 1,100 closed transactions, and for 16 years a practicing real estate attorney as managing partner of Vartanian & Keyes LLP. In 2026 RealTrends Verified, published with The Wall Street Journal, ranked him #229 in the nation by sales volume, on $119 million and 58 transaction sides in 2025.
He is also a real estate investor and developer, so he evaluates a property beyond the comps: what it could become, what it is worth to the right buyer, and where the risk is hiding. Every contract, counter, and disclosure is handled by someone who practices this law.
This isn’t a farm area. He owns real estate here, including the historic Jennie C. Brayton Building and the Eagle’s Landing Building at Mt. Helena and Colorado. He represents commercial and residential owners and tenants here. His kids go to school here. Keyes Real Estate supports all three Eagle Rock elementary schools — Dahlia Heights, Eagle Rock, and Rockdale — along with local community organizations. This is his home.
CA DRE #01857106 · State Bar of California No. 271896
The best marketing in Los Angeles. The best understanding of the contract. Keyes pays for all of it.
Here is exactly what happens when you list with us.
We prepare the seller deliverables before we go to contract
Most deals wobble after acceptance, when the buyer starts asking for documents the seller has not gathered yet. We do that work up front. Disclosures, permits, title, reports, and every document a buyer will ask for are assembled before we accept an offer, and our concierge team handles any prep the home needs. When escrow opens, the buyer gets the full package on day one, and there is nothing left to stall the deal or renegotiate the price.
We price strategically
Real estate is not one size fits all. Every home, every street, and every seller's situation is different, and the pricing strategy has to be custom tailored to get the best price. Sometimes that means pricing below the market to create a bidding war; sometimes it means holding firm at the top of the range. On 1500 Hill, listing at $1,599,995 brought five offers in six days and a closing at $1,850,000. That was the right strategy for that house, not a formula we apply to all of them.
We shoot it twice, then cut it for every screen
Every listing gets both an architectural shoot and a traditional real estate shoot, because the two sell a home in different ways: one shows the design, the other shows the space. Then we film a full walkthrough tour and cut it into sizzle reels tailored for Instagram, YouTube, and the web, so your home looks right on every screen a buyer is holding. All of it is included, on every listing.
We stage it, then launch on every channel at once
After staging, the listing goes live everywhere on the same day: on the MLS, so every agent in Los Angeles sees it; by mail, with a targeted card to Eagle Rock homeowners and the buyers most likely to move here; by email, to our list of buyers waiting for the right house; and on Instagram, with the reels we cut for it. One coordinated launch, so the first week of showings is the busiest.
We know the contract from both sides
We understand the purchase contract from the buyer's perspective and the seller's, because we work both sides of it every week and because Brad is a practicing real estate attorney. That is how we know where to push and where to give: which contingencies matter, which repair requests to hold firm on, and when a counter is worth the risk. Offers, counters, and negotiations are handled in-house, by the people who know the contract best, to get you the most money with the least exposure.
That is the Keyes difference
We take responsibility for the entire transaction, from pre-listing prep through escrow, closing, and whatever comes up afterward. One team, start to finish. You will never hear 'that's not our department.' That is the Keyes Real Estate difference.
Concierge service, included
We run the pre-market prep so you don’t have to: scheduling and managing contractors, repairs, painting, landscaping, deep cleaning, hauling, and permits. You approve the plan; we handle the rest.
Concierge design services, included
Paint colors, fixtures, lighting, landscaping, and staging decisions made by people who know what Eagle Rock buyers pay more for — and what they don’t notice. Small, targeted updates, chosen for return on the sale price.
What it costs
Our time: nothing. Vendor costs are approved by you up front — no surprises.
Targeted mailers, not junk mail
Just Listed and Just Sold cards go to the homeowners around your property and to the buyers who have asked us about Eagle Rock. Every sale on this page got one.
A social audience that already follows Eagle Rock
Instagram, daily reels, and a YouTube channel built around this neighborhood. Our posts reach buyers who are watching 90041 before they ever open Zillow — and, more importantly, the agents who represent those buyers. When the agents already know your house, it shows faster and sells stronger.
Follow along
Instagram · YouTube · Facebook · keyesLA.com
Let’s talk.
A valuation from Brad, backed by the sales above. Or get on the list and hear about homes before they hit the market.
Call 310.367.337215113 W Sunset Blvd, Pacific Palisades, CA 90272